Social media has grown so much that couples have more ways than ever to share their wedding day with friends, family, and the world. With that has come a growing conversation in the wedding industry about content creators and wedding videographers, and more often than not, it turns into a debate about which one couples should choose.
But honestly? I don’t think there needs to be a debate.
Content creators and wedding videographers serve different purposes, and both can play an important role on a couple’s wedding day. They each bring something different to the table, and what makes the most sense ultimately depends on what a couple wants to remember, share, and relive after their wedding day is over.
From my perspective, the biggest difference between the two is how they approach capturing a wedding day.
As a wedding videographer who has worked alongside many content creators, I get to see both sides firsthand. My job is to document the wedding day as a story and to capture the big moments, the small moments, and everything in between, and then thoughtfully put those moments together into a film that the couple can look back on for years to come.
That also includes capturing longer portions of the day, such as the ceremony, toasts, and dances, often in their entirety. These are moments that couples may want to hear and experience again long after their wedding day has passed.
Content creators, on the other hand, typically have a different approach. They focus on capturing shorter, more immediate moments that couples can enjoy and share within hours of their wedding day. Whether it’s a fun behind-the-scenes moment, a quick clip with friends, or a trending social media video, their goal is often to give couples something they can share with family and friends almost immediately.
Neither approach is wrong; they’re simply designed with different purposes in mind.
Now, one thing I will absolutely say is that even with fancy, expensive equipment, I can still capture a lot of the same footage that a content creator can. The difference isn’t necessarily the camera or the quality of the footage; it’s more about how that footage is captured and delivered.
Where videographers can fall short is when it comes to having that content immediately available in the format most people are looking for today: vertical video.
Most wedding videographers, myself included, are shooting primarily in a horizontal format because we’re creating a film that is meant to be watched on a larger screen. While we can absolutely crop and reframe footage vertically during editing, we have to be much more